Hiring Company Industry: Manufacturer and distribution of high quality imaging products such as printers and scanners.

Job Summary:
- Plan & develop Go-to-Market Strategy for assigned product portfolio, define product positioning and messaging, launch product and promotions to the market.
- Manage product marketing plans by overseeing marketing programs roll-out, generating sales leads and executing end-user communication strategies.
- Develop and manage marketing programs to promote products to targeted customer segments via both online and offline platforms to cultivate sales opportunities.

- Minimum of 5 years of experience in the Copier/Printer industry.
- Experience in product management and marketing ? handling marketing and advertising programs and activities.
- Proven expertise in channel management, product marketing and end-user engagement.